CRM Meets Hospitality

Our good friends at Libra OnDemand recently posted the following update on the successful two-way integration of Libra OnDemand and Epitome PMS.

Re-Launch of SoftBrands.com

I wanted to take a minute to direct your attention the newly revised Hospitality (and Hospitality Chinese) website that was launched this week. We are excited to have finally moved the website over to a new content management system (CMS) that will give us greater control and flexibility to update and manage our content. You will note that during this migration we took the opportunity to bring the website up to graphic standards and added new features like the podcast, new sections and this blog.

These new sections will become the technical foundation for a more strategic focus on Social Media (aka, Social Networking or Web 2.0) for the hospitality division. What exactly does that mean? Whether we like it or not businesses, consumers, users and partners are increasingly using Social Media to learn, share experiences, offer suggestions, promote challenges and ideas, and voice opinions. If we are not actively engaged we allow others to dictate the information which ultimately can influence perception.

Our ultimate goal is to drive more leads by positioning SoftBrands Hospitality as thought leaders in our vertical.

A special thanks to John Manoah from the web development team, Jessie Qiao who worked on the Chinese website and to the India Marketing Center team including Sindhu Krishnan, Dattatreya Nadiger, Sayantika Chakraborty, for doing an exceptional job at getting this off the ground.

Over the next few weeks we will see continued improvements and revised content.

Let us know your thoughts.