Win Loss.....It is so damn easy!

Win Loss analysis is important in helping refine the marketing and sales strategy. Where else can you get a better barometer on how well you are doing (or not doing)? But is the feedback you get is honest and meaningful? Understanding that in today's sales environment each sale is treated individually vs. by the masses, how do you interpret feedback that can change your strategy. Obviously pricing and product are two area's that can point out discrepancies but what about timing, relationships, support, service. The following article from pragmatic helps in outlining some key disciplines to effective win loss analysis.

Interview with Jo Masters

Check out the recently posted audio interview with Jo Masters......

PR....What's it stand for?

Just doing my morning scan of blogs, content, tweets and whatever else is out there and I came across this very interesting and appropriate post on the changing of public relations. It is interesting as PR is and has always been (in my mind) a blender of responsibilities. You throw in some writing and publishing, a lot of relationship building and management, strategy and forward thinking actions, promotions and events and the ever needed but hopefully never used Crisis Management. Turn it on and you get a the basis for a Public Relations role.

Congratulations Jo!

Today SoftBrands officially announced the promotion of Jo Masters to SVP and GM of the Hospitality Division. I have worked with Jo for a little over two years. In that time she interviewed me as the VP of Global Support and then one year into my career with SBN she was promoted to VP and GM of the Americas and now another year later she takes the leadership role for the division….effective October 1.

I am excited to see what the future brings. We have a lot of momentum and a ton of opportunity. Having someone so close to the customer will certainly bring a new perspective.

Watch for an upcoming interview later this week.

To Twitter or not

I have had a hard time seeing the professional value in Twitter. Who honestly cares what I am doing at this moment so I continue to look for ways in which other businesses or 'advocates' use Twitter on a professional level. This posting came from someone that I am following and has a few good examples.

Starting Social Media for Businesses

Today I am in our Lake Forest office attending some meetings around the roles of Product Marketing and Product Management. Specifically we are reviewing the Pragmatic Marketing process to identify our strengths and more importantly our gaps....more on that later.

For now I am doing my best to keep up my active publishing of content on social media which I am finding is tough when traveling but.......that is my goal. For now this will continue to be a repository of information as we (SoftBrands) develop a stronger social media platform.

The following is a blog that is supported by a former colleague that is doing a great job at setting up a business focus for social media..

Social Media Guru

Chris Brogan --Social Media guru--that is a title I have given him after only reviewing a few of his comments and blogs after the last 48 hours. Again, as of right now this blog is really to provide a repository for people to read about, get examples and start to participate in some of the Social Media forums inside hospitality and technology.