"What the Blog is This?"

Technology Made Friendly ("TMF") is focused on working with vendors, partners and customers to share and develop industry leading solutions, discussions and ideas that support hospitality & technology.

Thursday, September 4, 2008

Re-Launch of SoftBrands.com

I wanted to take a minute to direct your attention the newly revised Hospitality (and Hospitality Chinese) website that was launched this week. We are excited to have finally moved the website over to a new content management system (CMS) that will give us greater control and flexibility to update and manage our content. You will note that during this migration we took the opportunity to bring the website up to graphic standards and added new features like the podcast, new sections and this blog.

These new sections will become the technical foundation for a more strategic focus on Social Media (aka, Social Networking or Web 2.0) for the hospitality division. What exactly does that mean? Whether we like it or not businesses, consumers, users and partners are increasingly using Social Media to learn, share experiences, offer suggestions, promote challenges and ideas, and voice opinions. If we are not actively engaged we allow others to dictate the information which ultimately can influence perception.

Our ultimate goal is to drive more leads by positioning SoftBrands Hospitality as thought leaders in our vertical.

A special thanks to John Manoah from the web development team, Jessie Qiao who worked on the Chinese website and to the India Marketing Center team including Sindhu Krishnan, Dattatreya Nadiger, Sayantika Chakraborty, for doing an exceptional job at getting this off the ground.

Over the next few weeks we will see continued improvements and revised content.

Let us know your thoughts.


BHodges said...

Great job on the re-launch of our website. The old one was boring and stale (in terms of content). The blog is a welcome addition, too. Thanks David, and all who contributed to this effort.

Nikolai Balba said...

I love the new design, but what matters most is the content rather then then looks. So having the blog, podcasts, newsletter and other sections there is really great and adds value. I am happy that SoftBrands is among the pioneers in the social media (r)evolution!

One suggestion: how about adding a digg-like community page to drive ideas for product innovation and improvements? For example, like Starbucks have done: http://mystarbucksidea.force.com/home/home.jsp