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Thursday, August 7, 2008

PR....What's it stand for?

Just doing my morning scan of blogs, content, tweets and whatever else is out there and I came across this very interesting and appropriate post on the changing of public relations. It is interesting as PR is and has always been (in my mind) a blender of responsibilities. You throw in some writing and publishing, a lot of relationship building and management, strategy and forward thinking actions, promotions and events and the ever needed but hopefully never used Crisis Management. Turn it on and you get a the basis for a Public Relations role.

1 comment:

Albert Maruggi said...

And speaking of blending http://www.willitblend.com/ one of the more successful viral/PR episodes. I call it an episode because it is not really a campaign in the traditional sense. It was something that was tried, gained momemtum and became part of the culture.